How to Use Personalized Content and Behavioral Targeting For Improved Conversions
ConversionXL
FEBRUARY 6, 2013
According to a recent study location targeting more than doubles performance of mobile ads. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%. With the banner, clickthrough rate for Indian visitors was 22.86%.
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