How to Use Personalized Content and Behavioral Targeting For Improved Conversions
ConversionXL
FEBRUARY 6, 2013
Customer history – have bought before, what, how much did it cost? According to a recent study location targeting more than doubles performance of mobile ads. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%.
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