Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI
ConversionXL
SEPTEMBER 15, 2016
This will then allow you to set new CPA goals and potentially allow you to bid more aggressively on certain keywords that have a better sales conversion rate than others. If everyone else is offering a free demo, offer a better value. Facebook ad optimization comes down to two factors: targeting and design. Another good idea?
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