article thumbnail

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It’s like they thought about the attendees and what they need and then designed a format focused on them. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. CXL live is a marketing conference that gets it.

B2B 94
article thumbnail

The Definitive Guide to Video Prospecting

ConversionXL

For example, you wouldn’t want to send a demo video of your platform to a cold lead that doesn’t have a clue about who you are and what your product does. A team can include a video editor, writer, designers, and other people with a knack for visual arts. Demo video. You don’t need much more for a good demo!

Video 141
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Cases Where Short Home Pages Outperformed Long Home Pages

ConversionXL

DesignBoost is like Codeschool for designers. Their have online courses that teach you to design kickass mobile apps, landing pages and more in Photoshop. The primary goal for the home page is to get more people to sign up for their free design course, so they would get a taste of what DesignBoost offers. Why is that.

article thumbnail

How to Optimize Videos for Conversions

ConversionXL

Using video demos on product pages increased Zappos’ sales by up to 30%. Revue is a tool designed to help create email digest newsletters. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. This is especially true for highly technical, complex or new / innovative products.

Video 48
article thumbnail

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

If everyone else is offering a free demo, offer a better value. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). Facebook ad optimization comes down to two factors: targeting and design. Another good idea? The Basics.

PPC 48
article thumbnail

Top 20 A/B Ecommerce Test Ideas

ConversionXL

Track the effectiveness of those emails (open, clickthrough and conversion rates). Look at how short our demo request form is: I’ve seen stores ask for shipping addresses for digital downloads. Notice how the newer design on the left, and the red color that sticks out is the add to cart button and the cart itself.

eCommerce 133