Remove Clickthrough Remove CPA Remove Lean Remove Startup
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). This entire model is very close to the Lean Startup model. Increase LTV –> higher CPA. If you thought it was meh and it was a breakthrough, it’s highly valuable.