Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI
ConversionXL
SEPTEMBER 15, 2016
With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. If not, consider experimenting with both for a short period of time and then cutting the one that performs worse until your PPC budget grows.
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