Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI
ConversionXL
SEPTEMBER 15, 2016
With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 By allowing users to vote with their clicks, we have millions of people who are helping us decide which ads are best for each search query. Increasing relevancy of your ad to (a) the keyword and (b) the user’s search query.
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