Remove Clickthrough Remove Curation Remove Viral Remove Web
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Product Friday: Monetizing Content is a Product Problem

This is going to be BIG.

What Apple proved, and what I suspect is the issue with web content, is that monetization was a product problem. The same absolutely can't be said for web content. Despite over 15 plus years of progress, little has changed about the way we consume articles on the web since the internet started.

Product 121
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How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide

Duct Tape Marketing

On the other hand, if a content piece is going viral, it means it’s resonating with your audience. Pro Tip – Higher clickthroughs are a definite sign of engagement. VenturePact, a SaaS firm, saw 66% clickthrough rate for a mobile app calculator they hosted on their site. CTA Click Through Rates.