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Making the Most of Your Drip Email Campaign: Content, Length & Frequency

ConversionXL

By the time you’re done with this article, I guarantee you’ll be thinking more strategically about Autoresponders, and ready to create content that’ll help you automate trust building exercises, shares, and sales. Disclaimer: This is provided you’re making sales. Sales email after 4-5 emails.

Campaign 130
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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. Image Source.

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Mobile Magic: Leveraging The Power Of Text Message Marketing

YoungUpstarts

percent clickthrough rate, meaning that people actually read these things and respond to them. It doesn’t have to be a straight up sales pitch either. Clean Your Database Frequently. Less than 5 percent of marketing emails are ever opened. Even fewer are read. Contrast this to texts 97 percent of them are read. It also has an 8.22

Mobile 100
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

product databases. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. You can mine a number of internal and external resources to get your base term sets, like these: existing keyword sets. site analytics data. marketing material.

PPC 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Customer data is often in the domain of CRM systems, like SAP or Salesforce.com, or in the absence of Customer Relationship Management platform, the customer database or data warehouse. Does the funnel begin on the clickthrough to the site?

Analytics 113