Clickthrough Developer Reputation Retention 
Lightspeed Venture Partners
DECEMBER 3, 2010
The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. While the revenue numbers may not be huge in 2010, there is certainly promise to the business models that are developing on these platforms.
ConversionXL
APRIL 6, 2016
Dooley developed the Persuasion Slide model to help market to the whole brain. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Strategy & Testing: The a-ha moment is the tipping point for retention. Engagement Reputation.
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