ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. More networking and curated roundtables, less gurus and swag.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MARCH 19, 2012

This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. Most people do online research and compare different options. Peer reviews matter.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

Up and Running

AUGUST 19, 2016

You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. But this is a mistake. Your headline comes next.

PPC 60

PPC Campaign Sales Search 60

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Direct Response Advertising becomes ever more efficient.

Internet 114

Internet eCommerce Advertising Flash 114