ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You can’t beat category kings, and the only exception for this is through tech disruption.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MARCH 19, 2012

What about when the product matches the customer’s needs and wants, and they trust the seller? Peer reviews matter. A 2010 study by The Nielsen Company confirmed what we already knew – people read reviews and decide by them. Start gathering reviews on your site. Not necessarily.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Direct Response Advertising becomes ever more efficient.

Internet 114

Internet eCommerce Advertising Flash 114