ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. More networking and curated roundtables, less gurus and swag.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MARCH 19, 2012

In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. Psychologists have determined , for example, that shares in companies with easy-to-pronounce names do indeed significantly outperform those with hard-to-pronounce names. Wouldn’t it be better to make them different?

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

Up and Running

AUGUST 19, 2016

Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. Include these keywords into your page title, along with your product name. There are two different types, and the names don’t really explain what they do. Call to action.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

MAY 2, 2018

Relevancy, quantifiable value and unique differentiation. Track the effectiveness of those emails (open, clickthrough and conversion rates). You don’t need the customer’s title or middle name! They will enter their email and name anyway. What should your value propositions convey?

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133