ConversionXL
OCTOBER 21, 2012
Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. The most common sender names include the actual name of a person within your company or the name of the company itself. HubSpot chart showing best time of day to send email for max clickthrough rate.
Austin Startup
MARCH 31, 2020
The recommended length of a title tag should be between 50–60 characters long and should incorporate your primary keywords followed by your brand name (Primary Keyword?—?Secondary Secondary Keyword | Brand Name). The title tag is an important on-page SEO factor as it helps tell search engines and users what your web page is about.
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ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. In-person events FTW!
Startup Lessons Learned
JUNE 20, 2017
Clickthrough was strongest on the red cover with silver in second. 2/3 of all respondents named The Startup Way as one of the first three books they remembered, with participants shown the red cover slightly more apt to name the title. We tested the actual purchase decision on our testing site, thestartupway.co.
Duct Tape Marketing
JULY 21, 2022
Mike Blumenthal (08:23): So the latter, it's not clear in organic that images are ranking factors, but Google understands the content of images and it will increase your clickthroughs. You know, I'm gonna, not only am I going to get more clickthroughs, I'm probably going to improve my, my search results. John Jantsch (09:58): Yeah.
ConversionXL
MAY 22, 2017
His name was Mark Benioff (another former Oracle Executive) and in 1999 he had the pleasure to introduce the business world the first CRM in Cloud. Andrew Chen explained this as the Law of Shitty Clickthroughs. Et voilà: the first CRM. Enter Cloud Computing and Marketing Automation at Scale. There is no exception for marketing.
ConversionXL
MARCH 19, 2012
Psychologists have determined , for example, that shares in companies with easy-to-pronounce names do indeed significantly outperform those with hard-to-pronounce names. For marketers this means that the easier to understand your offer is, the more likely people are to buy it. Coincidence? Why people prefer unlimited plans.
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