Remove Clickthrough Remove eCommerce Remove Sales Remove Software
article thumbnail

How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

The same thing happens on Amazon where it uses your interaction history and other data to drive more sales. For that they used their very own software, Visual Website Optimizer. Results were 149% increase in clickthrough rate to the Careers page. For visitors from India without the banner, clickthrough rate was 9.17%.

article thumbnail

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. In the eCommerce funnel, a visitor: Comes from a campaign (with a campaign code). Does the funnel begin on the clickthrough to the site? 15% of companies don’t track ROI (Return on Investment). the conversion). Searches from products.

Analytics 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Optimize Videos for Conversions

ConversionXL

Using video demos on product pages increased Zappos’ sales by up to 30%. Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Product Pages. A picture shows you what it is.

Video 48
article thumbnail

16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

That said, we have done quite a bit of user experience on eCommerce sites and have seen some trends in terms of what generates positive experiences from a customer perspective. These ideas came from a massive round of UX research we’ve done for eCommerce. Prominent section for sales and specials. Upsell, intelligently.

article thumbnail

Top 20 A/B Ecommerce Test Ideas

ConversionXL

Most ecommerce stores don’t have that luxury and have a large portion of visitors that have never heard of them before. At this point, the majority of companies offer some form of free shipping, and pretty much every ecommerce site competes with Amazon Prime. Test idea #5: Prominent section for sales and specials.

eCommerce 133
article thumbnail

The Ultimate Guide to Increasing Ecommerce Conversion Rates

ConversionXL

If you run an online store, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your ecommerce site. You *technically could* have an ecommerce site with just images, and no product descriptions (I don’t recommend it). The best sales copy is full, complete information.

eCommerce 134