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5 Characteristics Of High Converting Headlines

ConversionXL

The Content Marketing Institute reports that headlines with odd numbers have a 20% higher clickthrough rate than headlines with even numbers. While these number characteristics aren’t necessarily headline specific, they can certainly be effective in creating long form sales pages. hours of every professional’s time each day.

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How to Optimize Videos for Conversions

ConversionXL

Using video demos on product pages increased Zappos’ sales by up to 30%. Also, it only works on browsers that support Flash. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. This format doesn’t play natively on most Mac and Windows machines. One call to action per video.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. The Flash Sales sites and Local Deals sites both make shopping fun by offering deep discounts. Direct Response Advertising becomes ever more efficient.

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