Clickthrough Framework Management PPC 
ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Those tactics allow you to fit within a unique JTBD (“job to be done”) framework. Daniel Layfield, Growth Product Manager at Codecademy.
ConversionXL
MAY 22, 2014
To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. So Where Exactly Does “Conversion” Happen?
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