Clickthrough, Lead Generation, Matching and Metrics

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

NOVEMBER 23, 2022

We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. How will you act? Gaetano DiNardi.

B2B

B2B Marketing Curation PPC

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

SEPTEMBER 11, 2014

Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.

PPC

PPC Matching Technical Review Search

StartUpRoar

CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

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