Finding your One Metric That Matters
leananalyticsbook.com
AUGUST 19, 2012
Communicating this focus to your employees, investors, and even the media will really help you concentrate your efforts. For online businesses, most of them are transactional, collaborative, SaaS-based, media, game, or app-centric. Media is about time on page, pages per visit, and clickthrough rates. Transactional.
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