YoungUpstarts
JUNE 24, 2012
Facebook has proven this statistically, posts with images will have much better clickthrough and hence will gain exposure and market reach. Many will prefer to use stock images. Some people may complain about the use of stock photography. Just as for stock images, the cover photo should lack distracting elements.
Duct Tape Marketing
JULY 21, 2022
So let's talk, I mean, I'll give you the really big question that you could probably talk the rest of the show for, but you know, our, you know, what's the growing importance of images in search, you know, what are all the factors that are leading us to talk about this thing? John Jantsch (01:43): Oh, thanks so much.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
FEBRUARY 16, 2012
Make sure the booster is visible with the rest of the value proposition. Image is relevant, but kind of cheesy stock photo. Ideally you would measure sales conversions (for most accurate results), but if that is not possible lead conversions or even clickthroughs will do. Customizable. You get the idea. Those are boosters.
ConversionXL
JANUARY 3, 2013
Abandon automatic image carousels and banners for better clickthrough rates. A non-clickable, informational element about pricing on the frontpage gathered the most attention because of its color contrast with the surrounding area – Diverting away attention from the rest of the page. More on this topic here.
ConversionXL
APRIL 4, 2012
Track the effectiveness of those emails (open, clickthrough and conversion rates). Patagonia’s “add to cart” button stands clearly out from the rest: The wording and color of the button also matter, but you need to test it. Item out of stock? If they complete the purchase somewhere else, it’s over.
Expert insights. Personalized for you.
231 
Let's personalize your content