Duct Tape Marketing
JULY 21, 2022
The Rising Importance Of Images In Google Search written by John Jantsch read more at Duct Tape Marketing. Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. Key Takeaway: Google is emphasizing images more and more in search.
The Equity Kicker
APRIL 26, 2016
Google Trends identifies it as an official “breakout” term meaning searches for that phrase are up over 5,000% over the last few years. A Whirlpool email campaign improved clickthrough by 42% when they reduced the number of calls to action from four to one. Conversion rate optimisation is a hot topic these days.
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Up and Running
AUGUST 19, 2016
You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. That means you can dig in and figure out the keywords that people are going to be typing in when they’re searching for your products. But this is a mistake. I hope that makes sense for you. Amazon Prime Review.
ConversionXL
FEBRUARY 2, 2012
Add Google Site Search to your site. Dustin Curtis got 173% more clickthroughs for his Twitter link after using a stronger command to invite followers. Show product images in site search box. Usability studies say that blue link is the best, but Beamax boosted their link clickthroughs by making the links red.
ConversionXL
NOVEMBER 28, 2011
Avoid cheesy stock photos. When it comes to people, real people get a lot of attention while stock photo people are largely ignored. Don’t use cheesy stock photos. Product images in site search window boosts conversions. This results in a 15% lift in the overall site search conversion rate.
ConversionXL
APRIL 4, 2012
Track the effectiveness of those emails (open, clickthrough and conversion rates). Better search. Search is crucial to e-commerce. Around half of the visitors navigate ecommerce sites using search. For search-centric sites like Amazon, the number is probably way higher. Item out of stock? This is better.
ConversionXL
APRIL 6, 2016
Look to forums, comparison sites, social chatter (set alerts), and advanced Google searches for your brand + competitors’ brands etc. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). 1 left in stock. 3rd most frequent signal.
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