Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.
Cracking the Code
OCTOBER 10, 2008
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. To learn more about the CAC ratio and CLTV, you can read Philippe Botteri’s white paper “CAC Ratio - One Number to Manage your SaaS S&M Spend” also available at www.bvp.com/saas. Cracking The Code.
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