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Strategy Roundtable For Entrepreneurs: Microsoft's $100K India Startup Challenge Grant

ReadWriteStart

The company has distribution through about 50 retailers in Chennai, and is looking for ways to market their product through online channels. We discussed guerilla p.r., 1M/1M will be working with Microsoft in helping entrepreneurs prepare for these grants.

India 119
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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

At the time of its launch, the name “cisco” was also confusingly similar to SYSCO, the $20B food distribution company. Expertcity was initially named to reflect the company’s “marketplace for services,” which enabled independent, global experts to directly access customers’ computers and fix their technical problems. 5 Comments.

Naming 40
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Disaster: CEO’s Ignoring Digital Innovation

Gregg Fraley, Author of Jack's Notebook

But, unlike the darkness of that mythical winter, digital tech is a blizzard of fresh, new capabilities, and new combinations of capabilities, that impact and augment every single aspect of a business, the entire value chain — products, services, distribution, sales, manufacturing, business models – everything.