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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Its mission statement makes this clear: “Our community runs deep, and our insights run deeper.

Demand 91
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What Kind of Workspace Is Best For Your Startup?

mashable.com

“There’s simply no budget for [an office], as I bootstrap the company,&# says Paul Molluzzo, founder of Baby Goes Mobile , a web app that lets parents create a private baby book they can view and update from their mobile phones. instead of having to travel home. .&# instead of having to travel home.

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4 Considerations for Expanding Your Startup to International Markets

mashable.com

If you’re working with an open source project, for example, it’s important that you have a definitive business model to drive revenue — though not at the cost of alienating your community of core contributors. They may also contribute code to the community that comprises the backbone of their technology.

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9 Tips for Raising Startup Funds on AngelList

mashable.com

Facebook Co-Founder’s Startup Asana Launches Publicly. Joshua Baer is the co-founder and CEO of Otherinbox , a prolific angel investor and the director of Capital Factory , Austin’s seed-stage incubator. AngelList is an online community that matches startups with investors to streamline the fundraising process.

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Why Your Startup's Name Matters

mashable.com

He currently runs marketing at tech incubator QLabs and previously co-founded travel site Wanderfly. A few weeks of organized effort should be enough time to develop a name and gain consensus among your co-founders, but if you’re on a tight schedule, it’s also possible to do in just a few days. Then, start spitballing.

Naming 84
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Google VP: Here's How to Get Bought By Us

mashable.com

Google bought web 2.0 Originally founded by PayPal co-founder Max Levchin Slide.com was known as the largest third-party developer of Facebook applications until Google purchased it to “make Google services socially aware.”. Google bought web 2.0 Programming and Web Development Lists. Slide.com.

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6 Important Startup Trends that Defined 2011

mashable.com

We’re increasingly comfortable overlapping our online and real lives, and web services that figure out how to make our real lives easier will do well. Programming and Web Development Lists. With more than 20 million unique monthly visitors, Mashable has one of the most engaged online news communities. Movie Lists.