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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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A new field guide for entrepreneurs of all stripes

Startup Lessons Learned

TLDR: Brant Cooper and Patrick Vlaskovits , authors of The Entrepreneur's Guide to Customer Development are back with a new book called The Lean Entrepreneur. It took the idea of Customer Development and made it accessible to a whole new audience. Illustrations by FAKEGRIMLOCK. You can pre-order it starting today.

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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. Andy Mathieson, a founder and managing member at Fairview Capital , was particularly supportive. If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. For a startup, having great sales DNA is a wonderful asset. The problem stems from selling each customer a custom one-time product. Get product into customers’ hands.

Customer 167
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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Audience 119
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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle. Case Study: Continuous deployment makes releases n.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Now its time to start to think seriously about how to find a repeatable and scalable sales process, how to position and market the product, and how to build a product development team that can turn an early product into a Whole Product. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?