Cofounder Continuous Deployment Marketing Sales 
Startup Lessons Learned
MAY 9, 2012
From Lean Startup Machine , Lean LA and San Diego Tech Founders , to countless speeches and workshops, I have seen the impact that their leadership has had first hand. There continues to be an incredible demand out there for actionable, practical lessons in how to apply this emerging set of ideas.
Startup Lessons Learned
APRIL 29, 2013
This post was written by Sarah Milstein, co-host of The Lean Startup Conference. Most commonly, that’s uncertainty about whether you can build the product at all (what MBAs call “technical risk”) or whether anybody will use or buy it (“market risk”). Often, in very young organizations, those people are simply the founders.
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Startup Lessons Learned
JULY 28, 2010
If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. Andy Mathieson, a founder and managing member at Fairview Capital , was particularly supportive. It was written by Sarah Milstein in collaboration with kaChing CEO Andy Rachleff. The response was surprisingly positive.
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. a roadmap for how to get to Product/Market Fit." Theory of market types.
Startup Lessons Learned
APRIL 14, 2009
It should be even more important to the founders themselves, because it demonstrates that their business hypothesis is grounded in reality. For a startup, having great sales DNA is a wonderful asset. But here’s where a truly great sales artist comes in. More on that in a moment. They are closing orders.
Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Case Study: Continuous deployment makes releases n. Problem is, you inevitably become yesterday’s old news.
Startup Lessons Learned
SEPTEMBER 15, 2008
It was actually my co-founder Will Harvey who taught me to present this data in the simple format weve discussed in this post. In traditional marketing there are three main objectives. This adds to the complexity of decision making since you dont know its the ad, sales page, product, keywords and so on.
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