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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. Case Study: Continuous deployment makes releases n.

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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Instead, we do everything possible to validate the founders belief. Most people cant sustain more than a few of these iterations, and the founders rarely get to be involved in the later tries.

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10 years of entrepreneurship

Startup Lessons Learned

We were focused on revenue, but we didnt understand that revenue is not important for its own sake in an early stage company. In fact, I remember sending him and his obscure-to-me co-founder (aka Reid Hoffman ) a bug report early-on, instead of taking them up on their offer of an in-person meeting. I think its wasteful.

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Lessons Learned: Cash is not king

Startup Lessons Learned

The full formula works like this: runway = cash on hand / burn rate # iterations = runway / speed of each iteration Very few successful companies ended up in the same exact business that the founders thought theyd be in (see Founders at Work for dozens of examples). Case Study: Continuous deployment makes releases n.

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

When you read stories of successful startups in the popular and business press, you usually hear about how the founders anticipated several of these challenges in their initial vision. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts.

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The cardinal sin of community management

Startup Lessons Learned

This single decision wound up costing the company significant revenue and over the course of several months sent its customer growth into decline. As a founder of a company, there is nothing more painful than to see your most loyal and devoted customers suffering. We couldn’t have been more wrong. Desperately.

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