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Lessons Learned: The lean startup

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 8, 2008 The lean startup Ive been thinking for some time about a term that could encapsulate trends that are changing the startup landscape. After some trial and error, Ive settled on the Lean Startup. I like the term because of two connotations: Lean in the sense of low-burn.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. The Lean Startup Intensive is tomorrow at Web 2.0.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. The Lean Startup Intensive is tomorrow at Web 2.0. Just put in your credit card.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, September 15, 2008 The one line split-test, or how to A/B all the time Split-testing is a core lean startup discipline, and its one of those rare topics that comes up just as often in a technical context as in a business-oriented one when Im talking to startups. Expo SF (May. . Expo SF (May.

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May. . Expo SF (May.

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

One major theory that has influenced the way I think about processes comes from Lean Manufacturing , where they use these same techniques to build cars. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May. . Expo SF (May.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

So what does CTO mean, besides just "technical founder who really cant manage anyone?" Platform selection and technical design - if your business strategy is to create a low-burn, highly iterative lean startup, youd better be using foundational tools that make that easy rather than hard. I always assumed I wouldnt manage anybody.

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