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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

If failure is defined as failing to see the projected return on investment—say, a specific revenue growth rate or date to break even on cash flow—then more than 95% of start-ups fail, based on Mr. Ghoshs research. Consider Daniel Dreymann, a founder of Goodmail Systems Inc., Breaking Up (With a Co-Founder) Is Hard to Do.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

So when we were coming up with business names for it, we tried all of the startup tricks- removing vowels at weird places, (Nsights) replacing similar sounding letters (Kontentmetriks, Serendipiti, Metrix), or even combining parts of my and my co-founder’s names (Brato, which was short for Brandon and Tony).

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. PaidContent.org Founder Launches Travel Media and Data Company. MOST READ on FOLIO: F+W Acquires Aspire Media. Executive Management.