Cofounder Product Development San Francisco Viral 
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
The Next Web
DECEMBER 2, 2013
However, you could still build an Instagram-like product inexpensively, in the $100,000 to $300,000 range over a three-to-six-month period,” says Werdelin. Founder Kevin Systrom launched Instagram with 25,000 beta users on October 6, 2010; two years later, the app continues to see massive growth, recently reporting 150 million active users.
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mashable.com
JUNE 11, 2013
Perhaps the team is working on a product that really isnt that great or useful. Or maybe the co-founders have a poisonous relationship that will hinder the companys growth. Maybe they never thought about product-market fit. Check out the tips below from founders, CEOs and investors alike. Leave it in the comments.
Startup Lessons Learned
DECEMBER 14, 2009
In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? Let’s look at a viral growth company, like Facebook. As soon as possible!&#
Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? April 23, 2010 in San Francisco.
Startup Lessons Learned
SEPTEMBER 15, 2008
If its part of a viral loop, its probably trying to get them to invite more friends (on average). I had the opportunity to pioneer this approach to funnel analysis at IMVU, where it became a core part of our customer development process. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
Startup Lessons Learned
NOVEMBER 7, 2008
I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
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