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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&# Context here.) At the time this was a pretty controversial decision.

Engineer 214
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Hacking for Defense @ Stanford 2021 Lessons Learned Presentations

Steve Blank

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10 weeks. While all the teams used the Mission Model Canvas , (videos here ), Customer Development and Agile Engineering to build Minimal Viable Products, each of their journeys was unique. He runs H4X Labs.

Lean 406
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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

But for the last decade “innovation” in Chinese software meant something different than it did in Silicon Valley. Entrepreneurs in Beijing were knowledgeable about Silicon Valley, entrepreneurship and the state of software and tools available for two reasons. Of course “copy” is too strong a word. Fear of Failure.

China 326
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Hacking For Defense In Silicon Valley

Steve Blank

BMNT , a new Silicon Valley company, is combining the Lean Methods it learned in combat with the technology expertise and speed of startups. BMNT does for the Department of Energy, the Department of Defense and the Intelligence Community what the REF did for the U.S. Lead, follow or get the heck out of the way. The Gulf Wars.

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Hacking for Defense @ Stanford 2020 Lesson Learned Presentations

Steve Blank

This was followed by an 8-minute slide presentation describing their customer discovery journey over the 10-weeks. All the teams used the Mission Model Canvas , (videos here ) Customer Development and Agile Engineering to build Minimal Viable Products, but all of their journeys were unique. He runs H4X Labs.

Oakland 311
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China Startups – The Gold Rush and Fire Extinguishers (Part 5 of 5)

Steve Blank

But for the last decade “innovation” in Chinese software meant something different than it did in Silicon Valley. Entrepreneurs in Beijing were knowledgeable about Silicon Valley, entrepreneurship and the state of software and tools available for two reasons. Of course “copy” is too strong a word. Fear of Failure.

China 218
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Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

Since I wasn’t an engineer, my contribution was around the team-building and fund raising. Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one.