Remove Community Remove Customer Development Remove Lean Remove Vertical
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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems. Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering).

Engineer 221
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Touching the Hot Stove – Experiential versus Theoretical Learning.

Steve Blank

Customer Development/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one. It’s what my textbook on Customer Development describes. I was an idiot.

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Thanksgiving Day

Steve Blank

So no post today on entrepreneurship, Secret History of Silicon Valley, Customer Development, Lean Startups, etc. We try our best to give back to our community and country and always wonder – is it enough? Our friends who run the state park surrounding our ranch will join all of us for Thanksgiving dinner.

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Marching through quicksand

Startup Lessons Learned

Just like in the world of startups, we can start to use micro-scale pilot programs, executed in lean fashion, to gather real facts for making ROI decisions about new project investment. Your creators should always have a simple way to talk to current and potential customers in any segment. 12comments: Dougvs said.

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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

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There's a Pattern Here Β« Steve Blank

Steve Blank

In hindsight it appeared clear that startups that survive the first few tough years do not follow the traditional product-centric launch model espoused by product managers or the venture capital community. Through trial and error, hiring and firing, successful startups all invented a parallel process to product development.

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If I Told You I'd Have to Kill You: The Story Behind β€œThe Secret.

Steve Blank

And you’d like me to do my talk on Customer Development and startups?” β€œNo, we’re the other CIA.” They were all from somewhere in the intelligence community. On first glance it appears as if they are spending to much energy in the vertical portion of the jump, relative to the horizontal portion.