Cracking the Code

OCTOBER 1, 2020

Snyk was founded with the mission to help developers make their code secure, providing a platform to automatically assess and remediate open source vulnerabilities. The company’s success has been largely driven by its developer-led freemium model, going from Series A funding to a valuation of $2.6B in just 30 months.

Early Stage 62

Early Stage Open Source Development Team Review Security 62

ConversionXL

APRIL 28, 2020

We had built the world’s largest open-data community but—like so many startups—didn’t have a clear product-market fit. . To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales. How long is your sales process? Takeaways on demand funnel selection.

Demand 101

Demand Revenue SQL B2B 101

Both Sides of the Table

MAY 7, 2011

It helps with sales cycles because customers know that they can switch away if they so choose. Do you see product managers as a hindrance to software development? Companies historically have structured their development teams in different ways. Lesson: Joel had been building a community of readers since 2001.

Software Review 285

Software Review Software St. Louis API 285