Transcript of Creating a Brand Name That Sticks
Duct Tape Marketing
OCTOBER 1, 2019
And so [Fred Knerr 00:00:22:52], who was one of the founders, went out and he visited Fred Morrison in Connecticut near Yale, and he saw all the kids were calling this thing Frisbee. And in the world of differentiation, especially if we’re looking at small businesses, often we are selling something that somebody else is already selling.
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