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Transcript of Creating a Brand Name That Sticks

Duct Tape Marketing

So there’s that element of our programming as people. And so [Fred Knerr 00:00:22:52], who was one of the founders, went out and he visited Fred Morrison in Connecticut near Yale, and he saw all the kids were calling this thing Frisbee. Jeremy Miller: But I would also just say this, that name is strategic.

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From Nothing To Something. How To Get There.

techcrunch.com

bfliris So it sounds like with Meebo (your claim to fame) you were passionate about the idea but had no programming skill, partnered with two people that had strong programming ability and did very little to assist them in creating a succesful application. I have had a programming job and tried to do side projects after work/ weekends.