Transcript of Creating a Brand Name That Sticks
Duct Tape Marketing
OCTOBER 1, 2019
So there’s that element of our programming as people. And so [Fred Knerr 00:00:22:52], who was one of the founders, went out and he visited Fred Morrison in Connecticut near Yale, and he saw all the kids were calling this thing Frisbee. Jeremy Miller: But I would also just say this, that name is strategic.
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