Remove Continuous Deployment Remove Customer Remove Customer Development Remove PR
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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Speak at the 2013 Lean Startup Conference

Startup Lessons Learned

Publicists and those seeking PR and media attention should look elsewhere. * For example, if you’ve done lots of customer development, don’t suggest a talk reporting that; instead, tell us how you now do customer development in an unusual way that others might find useful. Instead , tell us what you’ve learned.

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Lessons Learned: Achieving a failure

Startup Lessons Learned

Launch with a PR blitz, including mentions in major mainstream publications. Here are a few: We know what customers want. By hiring experts, conducting lots of focus groups, and executing to a detailed plan, the company became deluded that it knew what customers wanted. Stealth is a customer-free zone.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

The law of large numbers (of customers) says you cant help but make at least some money - your valuation is determined by how well you monetize the tidal wave of growth. Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth.

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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Worse, if you are not geared up to make the best use of those customers when the launch sends them your way, its a pretty big waste. Help you raise money.

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Lessons Learned: About the author

Startup Lessons Learned

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Case Study: Continuous deployment makes releases n.

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Lessons Learned: Cash is not king

Startup Lessons Learned

Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Customer Development : a disciplined approach to finding out if there is a market for your product before its too late. Join the Lean Startup discussion at Web 2.0