Remove Continuous Deployment Remove Entrepreneur Remove Naming Remove PR
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Speak at the 2013 Lean Startup Conference

Startup Lessons Learned

So we’ve added an extra day and expanded into two larger venues--giving us the chance to offer hands-on breakout sessions, increase your chances of meeting fellow entrepreneurs with events that let you share ideas and learn together, and create active mentoring opportunities with real experts. Instead , tell us what you’ve learned.

Lean 167
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Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

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Lessons Learned: About the author

Startup Lessons Learned

In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honored with a TechFellow award in the category of Engineering Leadership. Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed.

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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." I highly recommend this book for all entrepreneurs, in startups as well as in big companies. The book takes its name from Steves theory of the four stages of growth any startup goes through.

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Why diversity matters (the meritocracy business)

Startup Lessons Learned

As entrepreneurs, more than any other industry, we’re in the meritocracy business. If women face structural barriers to becoming entrepreneurs, then those few who are able to overcome those barriers are probably exceptional to begin with. Or, maybe it is true that women make better entrepreneurs than men.

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Our job as entrepreneurs is to invent the future, and any optimization technique – including split-testing, many design techniques, or even usability testing – can lead us astray. I’m sure other disciplines have their own names for it; even protozoans exhibit this behavior (its called taxis ).

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The Superbowl ad test

Startup Lessons Learned

Since I first started writing about vanity metrics , I’ve met more and more entrepreneurs who are struggling with a simple question: how can I tell a vanity metric when I see it? Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR.