Remove Continuous Deployment Remove Japan Remove Marketing Remove Sales
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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. To acquire new money managers, the company makes traditional sales calls, which means they’ve interviewed many, many professionals and gotten a strong sense of their needs. says Rachleff.

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Lessons Learned: Throwing away working code

Startup Lessons Learned

We set sales targets from day one, $300 the first month. As the experiments progressed, day-in-day-out we werent making sales. The bare fact of our failing to make sales forced us to peel back the onion, step by step, until we realized just how big a problem we had. Case Study: Continuous deployment makes releases n.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Case Study: Continuous deployment makes releases n. Problem is, you inevitably become yesterday’s old news.

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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. a roadmap for how to get to Product/Market Fit." Theory of market types.

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The new startup arms race (for Huffington Post)

Startup Lessons Learned

The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an Internet connection. These companies produced over $52 billion dollars in sales in 2005, and employed 450,000 workers that year. Case Study: Continuous deployment makes releases n.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

Customer 167
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Datablindness

Startup Lessons Learned

Because of the extreme unknowns inherent in startup situations, we are all blind – to the realities of what customers what, market dynamics, and competitive threats. I suddenly lose my ability to judge if our marketing programs are being effective. It was pretty ugly, the marketing and design sucked, and I was embarrassed by it.