Startup Lessons Learned

FEBRUARY 24, 2009

Lessons Learned by Eric Ries Tuesday, February 24, 2009 The lean startup at UC Berkeley Haas School of Business Image by Jessica_Mah via Flickr Last week I had the opportunity to lecture again in Steve Blank s entrepreneurship class at Haas, which is always a great learning experience - for me at least! Nice talk, thanks for sharing.

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Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. It helps companies with PR. This is also why I get so outraged when people treat Lean Startup like a religion. You can test theories like Lean Startup in your own practice, and discover if they deliver the outcomes they predict – and you can do it in small batches.

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Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. The Lean Startup Intensive is tomorrow at Web 2.0. Case Study: Continuous deployment makes releases n. Expo SF (May.

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Startup Lessons Learned

APRIL 17, 2010

The Lean Startup Intensive is tomorrow at Web 2.0. ▼ April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

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Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. First off, what does it mean to launch?

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Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

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Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. The "big guys" of 10 years in the future are probably going to displace those of today, and if we think the market is crowded now, it's scary to imagine how much more so it would be in 10 years. I think its wasteful. In time, success will come.

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Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. I already advocate cross-functional teams as part of the lean startup methodology. I already advocate cross-functional teams as part of the lean startup methodology.

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Startup Lessons Learned

MARCH 27, 2009

In lean times, it’s most important to focus on cutting costs in ways that speed you up, not slow you down. Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. A crisis is sometimes needed to force that reexamination.

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Startup Lessons Learned

APRIL 7, 2010

Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. That’s the local maximum.

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Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? The PR firm helpfully left out that context.) But is that true?

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Startup Lessons Learned

DECEMBER 16, 2008

What can you do to your product and marketing message to increase engagement? From a strictly "promotional marketing" point of view, they probably run those campaigns more than is optimal (theres always fatigue that diminishes the ROI on promotions the more you use them). Levers of engagement Lets start with the levers of engagement.

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Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. The Lean Startup Intensive is tomorrow at Web 2.0. Conduct constant focus groups and usability tests. We can capitalize on new customers.

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Startup Lessons Learned

FEBRUARY 12, 2009

Lessons Learned by Eric Ries Thursday, February 12, 2009 What is a market? (a To wit: achieving product/market fit , getting customer validation , making something people want , things that matter , and of course the many excellent books on the topic, of which Ill mention just two of the best, Crossing the Chasm and The Innovators Dilemma.

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Startup Lessons Learned

SEPTEMBER 11, 2009

For months, we made constant product and policy changes, trying to end the controversy without simply undoing our original decision and abandoning the mainstream market. Have you personally visited the Content Creator forums and read through the PR thread? But silence was the worst possible strategy. Desperately.

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