Startup Lessons Learned

FEBRUARY 22, 2009

Im not offering extensive studies or research to support this conclusion; the evidence from my peers right here in the innovation capital of America, Silicon Valley, is absolutely overwhelming. Asked to help, I am confident that Silicon Valley and every other innovation center will step up. They are nerds. Hint, hint.

Programming 143

Programming San Francisco Lean Continuous Deployment 143

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. a roadmap for how to get to Product/Market Fit." Theory of market types.

Customer Development 168

Customer Development Developer San Francisco Customer 168

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. If youre used to pitching your company in a startup hub, like here in Silicon Valley, you may suffer from a debilitating disease: the inability to describe your product to normal people.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. First off, what does it mean to launch?

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

JULY 9, 2009

And then, at my first Silicon Valley startup , I watched friends get laid off in successive waves as it started to fail. We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. Of course, those were the days when 12 year old, 80% market share, $200mm, 30% net profit companies were the ones going public.

San Francisco 94

San Francisco Lean Continuous Deployment DC 94

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Case Study: Continuous deployment makes releases n. Conduct constant focus groups and usability tests.

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

Startup Lessons Learned

SEPTEMBER 11, 2009

For months, we made constant product and policy changes, trying to end the controversy without simply undoing our original decision and abandoning the mainstream market. Have you personally visited the Content Creator forums and read through the PR thread? But silence was the worst possible strategy. Desperately.

Community 158

Community Management Lean Software Review 158