Continuous Deployment, Marketing, PR and Video

Twitter Link Roundup #113 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

DECEMBER 8, 2011

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! This video was captured in 1965.

Social Media

Social Media Small Business Design Media

How to Get Picked as a Speaker for The Lean Startup Conference

Startup Lessons Learned

APRIL 29, 2013

Most commonly, that’s uncertainty about whether you can build the product at all (what MBAs call “technical risk”) or whether anybody will use or buy it (“market risk”). For example, when your company adds ano ther blade to its disposal razors , the product’s technical development, marketing and sales will follow relatively predictable paths.

Lean

Lean Technical Review Startup Software Review

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. All three probably make attempts at world-of-mouth marketing - its just that for Viral, its life-or-death. Its simply too hard to focus on more than one. Expo SF (May.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. VentureHacks did a great summary , which includes slides and video. Theory of market types.

Customer Development

Customer Development Developer San Francisco Customer

Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

FEBRUARY 22, 2009

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. These were primitive open-ended video games created by the players themselves , using simple programming languages. Its a good idea.

Programming

Programming San Francisco Lean Continuous Deployment

Lessons Learned: About the author

Startup Lessons Learned

OCTOBER 4, 2008

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Case Study: Continuous deployment makes releases n. Later, I discovered you could get paid to program computers, and really never looked back. Expo SF (May.

San Francisco

San Francisco Technical Cofounder Fractional CTO CTO

Lessons Learned: Product development leverage

Startup Lessons Learned

APRIL 26, 2009

Many complex apps can now be prototyped as a simple mashup in order to prove market viability - and this is true beyond just software apps. It allowed me to assess the market demand for that offline product before I had the final product baked. Case Study: Continuous deployment makes releases n. Great post! Expo SF (May.

Product Development

Product Development Developer San Francisco Product

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ▼ 2009 (88) ► December (4) Continuous deployment for mission-critical applica. Expo SF (May.

San Francisco

San Francisco Lean Continuous Deployment DC

Sneak preview, KISSmetrics (and more)

Startup Lessons Learned

APRIL 17, 2010

Conference updates continue to pour in: Want to see more preview videos? Conference updates continue to pour in: Want to see more preview videos? Case Study: Continuous deployment makes releases n. Take a look at our new sneak-preview site , sponsored by KISSmetrics. Expo SF (May.

San Francisco

San Francisco Romania Cleveland South Africa

Beware of Vanity Metrics (for Harvard Business Review)

Startup Lessons Learned

FEBRUARY 8, 2010

This "success theater" is occasionally useful for PR or getting through a tough board meeting. This "success theater" is occasionally useful for PR or getting through a tough board meeting. Case Study: Continuous deployment makes releases n. But its lethal when we start to run the company using vanity metrics as a guide.

Metrics

Metrics San Francisco Lean Continuous Deployment

Stop lying on stage

Startup Lessons Learned

OCTOBER 4, 2010

The higher the vanity ratio, the more effective the PR. It helps companies with PR. And companies crave positive PR and control over their message – all for rational reasons. The higher the vanity ratio, the more effective the PR. It helps companies with PR. It sells newspapers and magazines.

San Francisco

San Francisco Lean Metrics PR

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. First off, what does it mean to launch?

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: The lean startup at UC Berkeley Haas School of.

Startup Lessons Learned

FEBRUARY 24, 2009

What happened when we got early press (circa 2004) in violation of our own no-PR rule. ► April (11) Video update on the Startup Visa Act Lean Enterprise Institute webinar, April 28 Four myths about the Lean Startup Sneak preview, KISSmetrics (and more) Sneak preview, Grockit The Lean Startup Intensive at Web 2.0 Expo SF (May.

Lean

Lean San Francisco Continuous Deployment DC

Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco

San Francisco Lean Retention SEM

10 years of entrepreneurship

Startup Lessons Learned

JULY 9, 2009

We go to mixers, buy fancy offices, focus on PR, and try to one-up each other. The "big guys" of 10 years in the future are probably going to displace those of today, and if we think the market is crowded now, it's scary to imagine how much more so it would be in 10 years. I think its wasteful. In time, success will come.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Cash is not king

Startup Lessons Learned

MARCH 27, 2009

Journalists, PR firms, investors, and the public at large love a scrappy come-from-behind story about two guys in a garage who figured out how to take down Goliath. Customer Development : a disciplined approach to finding out if there is a market for your product before its too late. Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Continuous Deployment DC

Why diversity matters (the meritocracy business)

Startup Lessons Learned

FEBRUARY 22, 2010

Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. Case Study: Continuous deployment makes releases n.

San Francisco

San Francisco Lean Sweden Continuous Deployment

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Whole product " is a term I learned from Bill Davidows classic Marketing High Technology. Whole product " is a term I learned from Bill Davidows classic Marketing High Technology.

San Francisco

San Francisco Lean Metrics Design

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? The PR firm helpfully left out that context.) But is that true?

San Francisco

San Francisco Metrics Lean PR

Engagement loops: beyond viral

Startup Lessons Learned

DECEMBER 16, 2008

What can you do to your product and marketing message to increase engagement? From a strictly "promotional marketing" point of view, they probably run those campaigns more than is optimal (theres always fatigue that diminishes the ROI on promotions the more you use them). Thats exactly what the worlds best video games do.

Viral

Viral San Francisco Lean Continuous Deployment

Lessons Learned: Achieving a failure

Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Case Study: Continuous deployment makes releases n. Conduct constant focus groups and usability tests. Expo SF (May.

San Francisco

San Francisco Lean Agile Continuous Deployment

Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

FEBRUARY 12, 2009

Lessons Learned by Eric Ries Thursday, February 12, 2009 What is a market? (a To wit: achieving product/market fit , getting customer validation , making something people want , things that matter , and of course the many excellent books on the topic, of which Ill mention just two of the best, Crossing the Chasm and The Innovators Dilemma.

San Francisco

San Francisco Continuous Deployment Ruby Lean

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

For months, we made constant product and policy changes, trying to end the controversy without simply undoing our original decision and abandoning the mainstream market. Have you personally visited the Content Creator forums and read through the PR thread? But silence was the worst possible strategy. Desperately.

Community

Community Management Lean Software Review

StartUpRoar

Twitter Link Roundup #113 – Small Business, Social Media, Design, Copywriting, Marketing And More

How to Get Picked as a Speaker for The Lean Startup Conference

Trending Sources

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: What is customer development?

Lessons Learned: Please teach kids programming, Mr. President

Lessons Learned: About the author

Lessons Learned: Product development leverage

Lo, my 2295 subscribers, who are you?

Sneak preview, KISSmetrics (and more)

Beware of Vanity Metrics (for Harvard Business Review)

Stop lying on stage

Lessons Learned: Don't launch

Lessons Learned: The lean startup at UC Berkeley Haas School of.

Lessons Learned: The App Store after the gold rush

10 years of entrepreneurship

Lessons Learned: Cash is not king

Why diversity matters (the meritocracy business)

Learning is better than optimization (the local maximum problem)

The Superbowl ad test

Engagement loops: beyond viral

Lessons Learned: Achieving a failure

Lessons Learned: What is a market? (a guide for hackers)

The cardinal sin of community management

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