article thumbnail

Speak at the 2013 Lean Startup Conference

Startup Lessons Learned

When we broadened our search and aimed to find people based on the merit of their stories (rather than based on their proximity to us), we wound up with a speaker roster comprising approximately 40% women and 25% people of color - without using quotas. Publicists and those seeking PR and media attention should look elsewhere. *

Lean 167
article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Thats why eBay advertises on search engines, and Facebook doesnt. Labels: search engine marketing 0comments: New comments are not allowed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: Don't launch

Startup Lessons Learned

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

article thumbnail

Lessons Learned: Achieving a failure

Startup Lessons Learned

Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. Case Study: Continuous deployment makes releases n. Conduct constant focus groups and usability tests.

article thumbnail

Lessons Learned: About the author

Startup Lessons Learned

Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Eric, I landed upon your blog when I was searching for the path to CTO a couple of months back and I have been a frequent to the site since then. Would love to get in touch.

article thumbnail

Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

article thumbnail

Lessons Learned: Please teach kids programming, Mr. President

Startup Lessons Learned

Whats striking about these stories, if you get past the PR hype, are two very important themes: These prodigies were self-taught, and had a fundamental fascination with technology from a very young age. Case Study: Continuous deployment makes releases n. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,