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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. The key in understanding leads with digital analytics often starts by using campaign codes. These codes are query-string parameters assigned to particular inbound advertising campaigns in way specific to each analytics tool. What to do?

Analytics 113
Analytics Software Review Metadata Campaign 113
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Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics

ConversionXL

MAY 30, 2017

Otherwise, your conversion ratios and Funnel Visualization data will make no sense. Ideally, you’ll wait for a month to get at least one well-rounded sales cycle to use as a baseline. Cart abandonment represents a huge opportunities for ecommerce sites. So what can go wrong here?

Analytics 126
Analytics Conversion eCommerce Technical Review 126
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