Startup Professionals Musings

MARCH 31, 2023

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. Lead-stage content performance.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 3, 2020

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. Lead-stage content performance.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JULY 9, 2018

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. Lead-stage content performance.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

OCTOBER 21, 2015

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. The nurturing stage is the link between the engagement and conversion stages, and is most often the automated area of demand generation. Lead-stage content performance.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

The Next Web

DECEMBER 16, 2012

Income-based valuations consider aspects like CAPM (capital asset pricing model), IRR (internal rate of return), NPV (net present value), WACC (weighted average cost of capital), NCF (net cash flow), and GAAP (generally accepted accounting principles). The quality, reliability and cost of site traffic. Asset approach.

Valuation 128

Valuation NPV Net Present Value IRR 128

andrewchenblog.com

JANUARY 28, 2010

How do freemium businesses acquire customers? What are the drivers of customer lifetime value? I’ve written extensively on paid user acquisition in the past, particularly the blog post: How to calculate cost-per-acquisition for startups relying on freemium, subscription, or virtual items biz models.

CPA 51

CPA Retention Viral Acquisition 51