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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.

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The Advanced Guide to Holiday Testing

ConversionXL

More traffic means more conversions. More conversions mean more data. Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. Do not go for micro-conversions or minor growth, focus on the high impact aspects of your site.

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Amazon SEO Isn’t Google SEO: 6 Differences That Matter

ConversionXL

Consider the difference between All-Clad’s product pages and product listings on Amazon: It’s easy to see some of the keywords added to Amazon titles and how those might target user searches: “non-stick,” “dishwasher safe,” “hard anodized.”. Internal PPC traffic is less influential than it once was. Conversion rate.

SEO 113
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How to Start a Fulfillment by Amazon (FBA) Business—and Get it Right

Up and Running

Product images. Most people simply type out their product name, usually in an effort to follow what they think is working, because so many other businesses are doing it. You need to think of Amazon as one big search engine, because that’s exactly what it is—a search engine for products. Call to action.

PPC 60