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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Satisfying passive intent, Kohn argues, is essential for user engagement and conversion. A Moz article offers an example of informational modifiers for products: [product name] what is [product name] how does [product name] work how do I use [product name].

Search 126
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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

Want to know how to deal a serious blow to your landing page conversions? In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. Same girl, same design, same call to action look, same copy. They match! Verbatum would be best.

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Top 7 Mistakes That Kill Your Ads Conversion in 2017

Duct Tape Marketing

Top 7 Mistakes That Kill Your Ads Conversion in 2017 written by Guest Post read more at Duct Tape Marketing. Here go top seven, able to create a negative attitude toward your business as well as nip your ad conversion in the bud. Failures become those signposts indicating the way to effective marketing. Sluggish words.

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How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

Starting a new hashtag and helping it grow requires more work than simply taking part in a larger conversation that is enjoying a moment of popularity. Below is an example of a tweet on Twitter sharing one of our articles on why small businesses need a logo designed by a professional. Trending Hashtags.

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How to Design an Ecommerce Checkout Flow that Converts

ConversionXL

Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. How to Design Your “Add to Cart” Function and Shopping Cart Page. Control: It’s easy to make changes, like updating the quantity or removing products. It hurts conversions. Think about it.

eCommerce 115
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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

My partner and I joked about being night owls so it all came together to become Infinite Owl Marketing and Design Studio, our full-service marketing agency for content and creative strategy and execution. Thanks to Marialuisa Curran, Infinite Owl Marketing and Design Studio ! #3- 3- Combined names of our products components.

Naming 99
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Empathic Design: Mapping Your Brain, Brand, and Data

ConversionXL

What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet. Empathic design is one such technique, an underutilized facet of qualitative research. What is Empathic Design? Tactically, this can be done in a few ways.

Design 48