Duct Tape Marketing

NOVEMBER 17, 2022

I was in sales and marketing, and Andrea was in operations and dementia care. And before starting Senior Living Smart, I was a national VP of sales and marketing for Five Star, which was the fifth largest senior living company. We thought there has to be a way to really elevate the conversation within our industry.

Differentiation 71

Differentiation Sales Cycle Audio Networking 71

Occam's Razor

JANUARY 28, 2013

Security Choice: The Power of Conversion Through Transparency. They use geo/ip to work out where I am. "Let's just get people on the phone and our sales reps will convert!" The price is easy to see, colors easy to find and change, micro conversions cleverly tucked under the Add To Cart button.

Web 164

Web Design Marketing Security 164

Tim Keane

OCTOBER 3, 2007

If they have protectable IP, their growth should accelerate. Yet their plan is for a fast growth to a modest market share - almost surely not a combination that will work. If you dont already know about it, check out the ECHO awards of the Direct Marketing Association. Check the experience of others for detailed data.

Wisconsin 60

Wisconsin Marketing Business Model IP 60