Duct Tape Marketing

NOVEMBER 17, 2022

I was in sales and marketing, and Andrea was in operations and dementia care. And before starting Senior Living Smart, I was a national VP of sales and marketing for Five Star, which was the fifth largest senior living company. We'd never owned a marketing agency. Why don't you just focus on marketing?

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

Tim Keane

OCTOBER 3, 2007

If they have protectable IP, their growth should accelerate. Yet their plan is for a fast growth to a modest market share - almost surely not a combination that will work. If you dont already know about it, check out the ECHO awards of the Direct Marketing Association. Check the experience of others for detailed data.

Wisconsin 60

Wisconsin Marketing Business Model IP 60

Occam's Razor

JANUARY 28, 2013

They use geo/ip to work out where I am. "Let's just get people on the phone and our sales reps will convert!" " I realize that ADT has always done phone sales and is comfortable with that. The finest American lawyers hugged the finest Direct Marketing experts and produced this horrendous baby.

Web 164

Web Design Marketing Security 164