Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. It means you actually get much lower conversion on your ad but the cost of running under Facebook Ads are also smaller. Everybody is bidding on them and the competition is higher than on other less obvious countries like South Africa, Norway, Finland, etc… Use the Pages criteria.

Norway 46

Norway South Africa Finland Ruby 46

Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. It means you actually get much lower conversion on your ad but the cost of running under Facebook Ads are also smaller. Everybody is bidding on them and the competition is higher than on other less obvious countries like South Africa, Norway, Finland, etc… Use the Pages criteria.

Norway 28

Norway South Africa Finland Ruby 28

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. Now I can quite literally follow the path to every conversion. No better way to optimize for all of search behavior, rather than the absolutely silly obsession with a few keywords (it is fatal when apply to single session conversion scenarios!).

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. Mongoose Metrics ~ ifbyphone. Outcomes Analysis Tools [The "How Much"]. My trusted friends have been equally impressed with ifbyphone.

Analytics 135

Analytics Web Non-Compete Campaign 135