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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. An Introduction to Scrum and Agile Development. Scrum is a framework for developing and sustaining complex products.” sourced from the Scrum Guide. Basics of Scrum Framework. Simple to understand.

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Create a “Content Playground” that’s Fun for Buyers (and Lucrative for You)

ConversionXL

For example, Kanban and Scrum are two popular agile project management rituals. Outlets include paid, owned, and earned platforms, as well as a place to host and share content. The traditional funnel emphasizes owned platforms as hosting gated content helps track leads and conversions.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

XP and Scrum don’t have much to say - they punt. If you look at the origins of most agile systems, including Scrum and XP , they come out of experiences in big companies. Ive had at least three conversations this week about the relationship between agile methodologies and customer development. Just a thought.

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Startup Tools

steveblank.com

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

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The four kinds of work, and how to get them done: part three

Startup Lessons Learned

The advantages of cross-functional teams are well documented, and for a thorough treatment I recommend the theory in the second half of Agile Software Development with Scrum. Scrum recommends 30 days; I have worked in one or two-week cycles up to about three months. At IMVU, we found 60 days was just about right.

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Startup Resources

www.vccafe.com

VC Cafe highlights everything you need to know from hosting your code in hackathons to open source legal docs. Launchpad (Free hosting and OpenSource). Fnord (resources hosting). Gatling (resources hosting). kHTTPd (resources hosting). Code Hosting and Version Control. Startup Resources (Updated Mar 2013).

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Should You Co-Found Your Company With a Software Development Shop (2 of 2)?

David Teten

on top of that often results in conversations and incentives that are difficult to overcome, especially early on in a company. He writes: The premises of this conversation are very complicated. Following month 4, agree on a 50% reduced rate ($12,500) to cover hosting, maintenance, and new feature development for 3 months.